Design the next generation of racing experiences for Dodge vehicles.
As a UX Design Intern on Stellantis’ Advanced and Vision team, I explored how racing could be reimagined inside the next generation of Dodge vehicles. The challenge was to design immersive digital and VR experiences that pushed brand innovation while remaining intuitive for drivers.
To ground the concepts in real-world insights, I conducted over 15 interviews with racing stakeholders across North America and Europe. These conversations revealed key opportunities around cognitive load, control clarity, and the future expectations of performance driving.
Collaborating with engineering and industrial design, I helped define the scope of future racing experiences and aligned prototypes with Dodge’s innovation goals. My work focused on building interactive in-car and VR prototypes in Unity, testing how digital touchpoints could reduce complexity without sacrificing performance.
The internship resulted in validated design concepts that demonstrated how immersive in-car and VR interactions could enhance the racing experience in future Dodge vehicles. Early prototypes showed a 40% reduction in perceived cognitive load during testing, proving the potential of simplified yet powerful digital controls. Beyond the prototypes, the project helped Stellantis’ Advanced and Vision team define a clearer scope for future racing experiences and align cross-functional teams on innovation goals.
To better understand how drivers and racing enthusiasts interact with high-performance vehicles, I conducted over 15 stakeholder interviews across North America and Europe. Participants included track racers, competitive racers, and performance driving enthusiasts. These conversations revealed that cognitive overload is common during high-intensity driving, making clarity of information delivery critical. They also highlighted the importance of control interfaces that balance advanced customization with simplicity to avoid distraction. Finally, many participants saw immersive technologies such as VR as valuable for training and testing, but emphasized that these experiences needed to feel intuitive and natural. These insights became the foundation for prioritizing designs that reduced mental load, clarified controls, and created interactions capable of seamlessly extending from physical to digital racing environments.
How might we make the first time racing experience more welcoming?
In Vehicle Simulator
I designed Dodge practice mode, an in-vehicle simulator that collects track data to help racers improve their skills. The feature was created to make practice more accessible and less intimidating, giving drivers a safe space to learn, experiment, and build confidence before entering real race conditions.
Dodge App as Car Cluster
Key Takeaways
This internship was an incredibly valuable experience where I had the opportunity to design for the future of performance driving and immerse myself in the fast-paced world of automotive innovation. I enjoyed working closely with engineers, industrial designers, and racing stakeholders. The work culminated in a final presentation to the entire Product Design Office, where I showcased prototypes, user research, and design outcomes. The concepts were well received and helped inform future explorations of Dodge vehicles.
